GORUCK, LLC - Blog
Corporate Blog Design & Development
GORUCK is an e-commerce company that specializes in tactical military style gear and team-building endurance events led by Special Forces Cadre. I redesigned their corporate blog. I kept the design inline with their newly created website.
My Role: Web Design, Front-End Development in a Responsive Framework and Wordpress custom theme.
Languages and Software:
The Plan & Process
The design aesthetic for the blog redesign was to coordinate with the newly redesigned main GORUCK website. Large featured images and a magazine-style layout provide a consistent aesthetic and a visually engaging experience for the end-users. Navigation was improved by pre-defining categories and tags for custom category and single page templates. Additional navigation was achieved through the use of tag archives and author pages.
Front End Development
The project plan required that the website be responsive as to better engage customers. I chose Twitter Bootstrap as a CSS framework to create the backbone of the responsive grid. Additional fluid containers were created as needed. I further utilized media queries to fine-tune the site for tablet and mobile devices.